20 seconds
to grab the audience's attention and to talk about your product and to make an
impact.
Like all its predecessor 'kids as adults' ads, the 'fashion has a
new address' ad manages to do all of the above. It is a unique
concept and succeeds in getting its intended result. There are 3 ads of
this concept, based on classical music performers, the board meeting room and
hospital. All three of them being serious set-ups with one man being out of
place. Not due to skills or profession, but purely due to his 'fashion
statement'. To add to that, this one man also finds a female admirer who
stupidly smiles at him. This is used to convey that even if the person is out
of place, he is fashionable. We don't know if he really is fashionable or not,
but I certainly understand the
fact that he probably flipped his cart to exchange the cliché clothes for a set of funky ones.
Here's a
sneak peak....
