The blue haired girl in polka dot dress

Though there is a lot that I can write about the Amul girl and the brilliant ads featuring her that we have seen all these years, I do not wish to get talking about it.

This post will simply keep getting updated as and when new Amul ads featuring the Amul girl come by. Also, for now, I am only sharing a few of the many ads that have been printed since Sylvester daCunha created the Amul girl in 1966.

 Her take on political  parties/ personalities

In the light of recent events...

Source for pictures: Google Images.

Beauty lies in the eyes of the beholder

With this ad being shared by multiple friends on Facebook, you might have seen it. Although I haven't got a glimpse of it on television, YouTube allowed me to see this simple ad with a beautiful message.

In this age of cosmetic surgery where good looks are given too much importance, an ad like this brings up the right thing - the right way. I realized, that like me, most women think more of the negatives in their looks than the positives. So much so that we assume other people find us ugly and far from beautiful. Also, this perception is cold which looks only at the image, not the feelings; it considers only the face, not the heart behind it. Whether it is an inferiority complex compared to someone else or the ambition to look prettier, this thought certainly pulls us down, taking away some confidence.

And then, this ad shows us how we are way more beautiful than what we perceive ourselves to be; how our behaviour and attitude towards people form a major part of the way we're seen. Once again, an ad which captures our attention; does not talk about the product or its qualities and yet becomes a campaign that will be remembered! And you know what it will be remembered as? "Dove Real beauty sketches", where simply, the brand name comes first.

Haven't seen the ad? Take a look....

Starting on a cute note....

The Nestle KitKat ad that does not mention the product until the 39th second of a 44 second ad! And by the time it does, we are all smiling at the cute frolics of the toddlers, taking a mental break ourselves. 

In this age of celebrity endorsements, this ad is a refreshing change. It creates the required impact, not going overboard, no qualities of the product discussed; but stays with us. As for me, there was excitement to watch this ad every time it played on television, simply for the thumkas of the boy in red. And since the only decipherable words are 'kabhi kabhii break lo, jaane agla pal kya le aaye; KitKat break toh banta hai', the last statement registers. 

Beautifully animated - making it look real while JWT stuns us yet again!

Here is a quick view..