This is my take on advertisements.
This blog will showcase ads from all eras and areas. From discussing the most innovative ads of recent times to re-visiting the good old b/w print era, this blog intends to capture it all!
My love for the Amul girl is very obvious along with all the admiration that I have for the very interesting campaigns that feature her. So, when afaqs! wrote about her, I had to share it in this space.
Pepsi, Cadbury, Liril, Coke have all got one thing in common – interesting advertisements and jingles.
In this post, my
theme is some of the most interesting
advertisements of our times. The ones that I have seen over the past 25 years
and that I remember vividly. Let us take it on brand by brand:
‘Asli swaad zindagi ka’ the girl sitting in the stands who
dances her way to the field when the batsman hits a century is one of the most
loved commercials of all times. The link to this 90’s ad this: https://www.youtube.com/watch?v=kKXR6ZZ1LU0
Later, even when Amitabh Bachchan took over, the
advertisements did not join the clutter-of-many-ads-done-by-amitabh, but it stood
out, simply for its jingle – ‘Kuch meetha ho jaaye’
Priety Zinta having a great time with mother nature, just lemons
and a green theme followed by an image of Liril soaps. No real jingle, no
showing of the product multiple times. But the ad was well noticed. Years later, the commercial continue to be my
favourite amongst her works. You want to see it now? Here it is:
Coke..’thanda matlab coca cola’ in the different languages
was brought home by the coke advertisements. Aamir Khan pulling out coca cola
from the well while singing, ‘Thanda peene de bahane aayi, oh Kudi’ is a
commercial I can rewind and replay in my head. No need of youtube for this one.
Did you know that before being signed up by Coke, both Aamir
Khan and Aishwarya Rai have done Pepsi Ads? ‘Yehi hai Right Choice Baby’ was
the tagline and Prahlad kakkar was the brain behind this commercial. Aishwarya
played the role of ‘Sanju’ and boy! such hotness in the commercial of a cold
drink. This much talked about commercial
can be viewed here: https://www.youtube.com/watch?v=ZRxPHlTg_Lg
The following are 2 advertisements for which the jingle is enough!
Hope you enjoyed reading this walk down the memory lane post
as much as I enjoyed writing it. I am joining in on all the Pepsi IPL action in my own style with the#CrashThePepsiIPLactivity atBlogAdda.
This Pepsi IPL, it’s not just about cricket.
It’s time to crash with your own created ad! Make your own Pepsi ad & if
it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end
here… Even if you’re chosen as a finalist, you stand a chance of winning a
prize amount of Rs.1 lakh! So what are you waiting for guys?
From
"jo chaho ho jaaye...Coca Cola Enjoy" to "bewajah
khushiyan lutao...Coca Cola Pilao", the Coca Cola ads have given us
multiple jingles that we remember. Has anyone forgotten "Thanda matlab
Coca Cola"?
What makes
ads from this brand so impressive is the way they are packaged. The right kind
of music, well written jingles, actors who complement the theme and do complete
justice to the ad. Master stroke of the package is the relevance of the ad
theme to the times in which it is released. All of these have been just spot
on!
One unique
thing about Coca Cola ads is the fact that they rarely have dialogues. Except
for when Aamir Khan spoke about "5 matlab chota coke" and
"Thanda Matlab Coca Cola" in different accents (Japanese, Punjabi,
Pahari) etc., we have almost never seen conversations in the ads. For ads
featuring dialogues too, statements like "yaaran da tashan" said by
Aamir Khan (dressed as a jat) created a lot of buzz. "Ummeedon waali
dhoop, Sunshine waali aasha" is a wonderful example of only song in an ad.
The text content enhance the song to let the message come across.
With so
many great ads in its kitty that feature actors ranging from Aishwarya Rai to
Alia Bhatt (Aamir Khan, Hrithik Roshan featuring well in between), I feel
that Coca-Cola can now run a campaign that only plays its former ads. The
audiences will sure be delighted to see their favourite ads of the brand from
all the years that have passed by. Is anyone listening?
Here are a
few that I remember.....that I feel most of you would remember, in no
particular order:
Though there
is a lot that I can write about the Amul girl and the brilliant ads featuring
her that we have seen all these years, I do not wish to get talking about it.
This post will
simply keep getting updated as and when new Amul ads featuring the Amul girl come by. Also, for
now, I am only sharing a few of the many ads that have been printed since Sylvester daCunha created the
Amul girl in 1966.
With this ad being shared by
multiple friends on Facebook, you might have seen it. Although I haven't got a
glimpse of it on television, YouTube allowed me to see this simple ad with a
beautiful message.
In this age
of cosmetic surgery where good looks are given too much importance, an ad like
this brings up the right thing - the right way. I realized, that like me, most
women think more of the negatives in their looks than the positives. So much so
that we assume other people find us ugly and far from beautiful. Also, this
perception is cold which looks only at the image, not the feelings; it
considers only the face, not the heart behind it. Whether it is an inferiority
complex compared to someone else or the ambition to look prettier, this
thought certainly pulls us down, taking away some confidence.
And then,
this ad shows us how we are way more beautiful than what we perceive ourselves
to be; how our behaviour and attitude towards people form a major part of
the way we're seen. Once again, an ad which captures our attention; does not
talk about the product or its qualities and yet becomes a campaign that will be
remembered! And you know what it will be remembered as? "Dove Real beauty
sketches", where simply, the brand name comes first.
The Nestle
KitKat ad that does not mention the product until the 39th second of
a 44 second ad! And by the time it does, we are all smiling at the cute frolics
of the toddlers, taking a mental break ourselves.
In this age
of celebrity endorsements, this ad is a refreshing change. It creates the
required impact, not going overboard, no qualities of the product
discussed; but stays with us. As for me, there was excitement to
watch this ad every time it played on television, simply for the thumkas of the
boy in red. And since the only decipherable words are 'kabhi kabhii break
lo, jaane agla pal kya le aaye; KitKat break toh banta hai', the last statement
registers.
Beautifully
animated - making it look real while JWT stuns us yet again!
