Amul: Utterly Butterly Social...from afaqs!

My love for the Amul girl is very obvious along with all the admiration that I have for the very interesting campaigns that feature her. So, when afaqs! wrote about her, I had to share it in this space.

So, the following is an article that featured on afaqs this morning: http://www.afaqs.com/news/story/46282_Amul-Utterly-Butterly-Social

My note:

Dear Mr. daCunha,

Please continue to target us with these amazing ads and we will keep an eye out for each campaign that you roll out with the Amul girl.

She has certainly occupied a permanent place in our hearts.


Much love,

Amul Girl's die-hard fan

A walk down the memory lane

Pepsi, Cadbury, Liril, Coke have all got one thing in common – interesting advertisements and jingles.

In this post, my theme is some of the most interesting advertisements of our times. The ones that I have seen over the past 25 years and that I remember vividly. Let us take it on brand by brand:

‘Asli swaad zindagi ka’ the girl sitting in the stands who dances her way to the field when the batsman hits a century is one of the most loved commercials of all times. The link to this 90’s ad this: https://www.youtube.com/watch?v=kKXR6ZZ1LU0

Later, even when Amitabh Bachchan took over, the advertisements did not join the clutter-of-many-ads-done-by-amitabh, but it stood out, simply for its jingle – ‘Kuch meetha ho jaaye’

Priety Zinta having a great time with mother nature, just lemons and a green theme followed by an image of Liril soaps. No real jingle, no showing of the product multiple times. But the ad was well noticed.  Years later, the commercial continue to be my favourite amongst her works. You want to see it now? Here it is:

https://www.youtube.com/watch?v=vzdWQBedqgU

Coke..’thanda matlab coca cola’ in the different languages was brought home by the coke advertisements. Aamir Khan pulling out coca cola from the well while singing, ‘Thanda peene de bahane aayi, oh Kudi’ is a commercial I can rewind and replay in my head. No need of youtube for this one.

Did you know that before being signed up by Coke, both Aamir Khan and Aishwarya Rai have done Pepsi Ads? ‘Yehi hai Right Choice Baby’ was the tagline and Prahlad kakkar was the brain behind this commercial. Aishwarya played the role of ‘Sanju’ and boy! such hotness in the commercial of a cold drink.  This much talked about commercial can be viewed here: https://www.youtube.com/watch?v=ZRxPHlTg_Lg

The following are 2 advertisements for which the jingle is enough!

‘I love you Rasna’ full ad here: https://www.youtube.com/watch?v=vKRSQx_HefQ

‘The healthy oil for healthy people’ full ad here: https://www.youtube.com/watch?v=3xs09CIhDFE

Hope you enjoyed reading this walk down the memory lane post as much as I enjoyed writing it. 

I am joining in on all the Pepsi IPL action in my own style with the #CrashThePepsiIPL activity at BlogAdda.

This Pepsi IPL, it’s not just about cricket. It’s time to crash with your own created ad! Make your own Pepsi ad & if it’s chosen, it could play on TV during Pepsi IPL! And hey, it doesn’t end here… Even if you’re chosen as a finalist, you stand a chance of winning a prize amount of Rs.1 lakh! So what are you waiting for guys?