From
"jo chaho ho jaaye...Coca Cola Enjoy" to "bewajah
khushiyan lutao...Coca Cola Pilao", the Coca Cola ads have given us
multiple jingles that we remember. Has anyone forgotten "Thanda matlab
Coca Cola"?
What makes
ads from this brand so impressive is the way they are packaged. The right kind
of music, well written jingles, actors who complement the theme and do complete
justice to the ad. Master stroke of the package is the relevance of the ad
theme to the times in which it is released. All of these have been just spot
on!
One unique
thing about Coca Cola ads is the fact that they rarely have dialogues. Except
for when Aamir Khan spoke about "5 matlab chota coke" and
"Thanda Matlab Coca Cola" in different accents (Japanese, Punjabi,
Pahari) etc., we have almost never seen conversations in the ads. For ads
featuring dialogues too, statements like "yaaran da tashan" said by
Aamir Khan (dressed as a jat) created a lot of buzz. "Ummeedon waali
dhoop, Sunshine waali aasha" is a wonderful example of only song in an ad.
The text content enhance the song to let the message come across.
With so
many great ads in its kitty that feature actors ranging from Aishwarya Rai to
Alia Bhatt (Aamir Khan, Hrithik Roshan featuring well in between), I feel
that Coca-Cola can now run a campaign that only plays its former ads. The
audiences will sure be delighted to see their favourite ads of the brand from
all the years that have passed by. Is anyone listening?
Here are a
few that I remember.....that I feel most of you would remember, in no
particular order:
Hi!
ReplyDeletegood choice of TVCs to write about. would be nice if you also mentioned the creative minds behind these memorable jungles, especially Prasoon Joshi who we all know as a brilliant lyricist.
looking forward to more posts :).