The Nestle
KitKat ad that does not mention the product until the 39th second of
a 44 second ad! And by the time it does, we are all smiling at the cute frolics
of the toddlers, taking a mental break ourselves.
In this age
of celebrity endorsements, this ad is a refreshing change. It creates the
required impact, not going overboard, no qualities of the product
discussed; but stays with us. As for me, there was excitement to
watch this ad every time it played on television, simply for the thumkas of the
boy in red. And since the only decipherable words are 'kabhi kabhii break
lo, jaane agla pal kya le aaye; KitKat break toh banta hai', the last statement
registers.
Beautifully
animated - making it look real while JWT stuns us yet again!
Here is a quick view..
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