Sunday, 21 April 2013

Beauty lies in the eyes of the beholder

With this ad being shared by multiple friends on Facebook, you might have seen it. Although I haven't got a glimpse of it on television, YouTube allowed me to see this simple ad with a beautiful message.
In this age of cosmetic surgery where good looks are given too much importance, an ad like this brings up the right thing - the right way. I realized, that like me, most women think more of the negatives in their looks than the positives. So much so that we assume other people find us ugly and far from beautiful. Also, this perception is cold which looks only at the image, not the feelings; it considers only the face, not the heart behind it. Whether it is an inferiority complex compared to someone else or the ambition to look prettier, this thought certainly pulls us down, taking away some confidence.

And then, this ad shows us how we are way more beautiful than what we perceive ourselves to be; how our behaviour and attitude towards people form a major part of the way we're seen. Once again, an ad which captures our attention; does not talk about the product or its qualities and yet becomes a campaign that will be remembered! And you know what it will be remembered as? "Dove Real beauty sketches", where simply, the brand name comes first.

Haven't seen the ad? Take a look....




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