The Coca Cola Ads

From "jo chaho ho jaaye...Coca Cola Enjoy" to  "bewajah khushiyan lutao...Coca Cola Pilao", the Coca Cola ads have given us multiple jingles that we remember. Has anyone forgotten "Thanda matlab Coca Cola"?

What makes ads from this brand so impressive is the way they are packaged. The right kind of music, well written jingles, actors who complement the theme and do complete justice to the ad. Master stroke of the package is the relevance of the ad theme to the times in which it is released. All of these have been just spot on! 

One unique thing about Coca Cola ads is the fact that they rarely have dialogues. Except for when Aamir Khan spoke about "5 matlab chota coke" and "Thanda Matlab Coca Cola" in different accents (Japanese, Punjabi, Pahari) etc., we have almost never seen conversations in the ads. For ads featuring dialogues too, statements like "yaaran da tashan" said by Aamir Khan (dressed as a jat) created a lot of buzz. "Ummeedon waali dhoop, Sunshine waali aasha" is a wonderful example of only song in an ad. The text content enhance the song to let the message come across.

With so many great ads in its kitty that feature actors ranging from Aishwarya Rai to Alia Bhatt (Aamir Khan, Hrithik Roshan featuring well in between), I feel that Coca-Cola can now run a campaign that only plays its former ads. The audiences will sure be delighted to see their favourite ads of the brand from all the years that have passed by. Is anyone listening?

Here are a few that I remember.....that I feel most of you would remember, in no particular order:

 

Flip your cart....its a flipkart ad

20 seconds to grab the audience's attention and to talk about your product and to make an impact.

Like all its predecessor 'kids as adults' ads, the 'fashion has a new address' ad manages to do all of the above. It is a unique concept and succeeds in getting its intended result. There are 3 ads of this concept, based on classical music performers, the board meeting room and hospital. All three of them being serious set-ups with one man being out of place. Not due to skills or profession, but purely due to his 'fashion statement'. To add to that, this one man also finds a female admirer who stupidly smiles at him. This is used to convey that even if the person is out of place, he is fashionable. We don't know if he really is fashionable or not, but I certainly  understand the fact that he probably flipped his cart to exchange the cliché clothes for a set of funky ones.

Here's a sneak peak....

The blue haired girl in polka dot dress

Though there is a lot that I can write about the Amul girl and the brilliant ads featuring her that we have seen all these years, I do not wish to get talking about it.

This post will simply keep getting updated as and when new Amul ads featuring the Amul girl come by. Also, for now, I am only sharing a few of the many ads that have been printed since Sylvester daCunha created the Amul girl in 1966.

 Her take on political  parties/ personalities

In the light of recent events...

Source for pictures: Google Images.

Beauty lies in the eyes of the beholder

With this ad being shared by multiple friends on Facebook, you might have seen it. Although I haven't got a glimpse of it on television, YouTube allowed me to see this simple ad with a beautiful message.

In this age of cosmetic surgery where good looks are given too much importance, an ad like this brings up the right thing - the right way. I realized, that like me, most women think more of the negatives in their looks than the positives. So much so that we assume other people find us ugly and far from beautiful. Also, this perception is cold which looks only at the image, not the feelings; it considers only the face, not the heart behind it. Whether it is an inferiority complex compared to someone else or the ambition to look prettier, this thought certainly pulls us down, taking away some confidence.

And then, this ad shows us how we are way more beautiful than what we perceive ourselves to be; how our behaviour and attitude towards people form a major part of the way we're seen. Once again, an ad which captures our attention; does not talk about the product or its qualities and yet becomes a campaign that will be remembered! And you know what it will be remembered as? "Dove Real beauty sketches", where simply, the brand name comes first.

Haven't seen the ad? Take a look....

Starting on a cute note....

The Nestle KitKat ad that does not mention the product until the 39th second of a 44 second ad! And by the time it does, we are all smiling at the cute frolics of the toddlers, taking a mental break ourselves. 

In this age of celebrity endorsements, this ad is a refreshing change. It creates the required impact, not going overboard, no qualities of the product discussed; but stays with us. As for me, there was excitement to watch this ad every time it played on television, simply for the thumkas of the boy in red. And since the only decipherable words are 'kabhi kabhii break lo, jaane agla pal kya le aaye; KitKat break toh banta hai', the last statement registers. 

Beautifully animated - making it look real while JWT stuns us yet again!

Here is a quick view..